One Platform. Three Ways to Collect Feedback.

HappyOrNot gives you the flexibility to capture honest customer feedback wherever people experience your service — on-site with a kiosk, on the go with a NFC/QR code, or online with a digital smileys. Every response, from every channel, flows into a single real-time reporting portal. One picture. One truth.

Why Feedback Matters More Than Ever

Most organisations know customer experience matters. Few have a reliable way to measure it. Traditional surveys are ignored. Complaint systems only capture the angry minority. Mystery shopping is expensive and infrequent. The result: managers are flying blind, making decisions based on gut feel instead of evidence.

HappyOrNot solves this with the simplest possible feedback mechanism — a smiley face. No forms, no login, no friction. Customers press, tap, or click in seconds. You get representative, real-time data from every visitor, every day.

Smiley Touch & Smiley Terminal — Kiosks for Physical Locations

The world’s most recognised customer and Employee feedback kiosk.

  • Four smiley buttons capture satisfaction in seconds — no training, no explanation needed.
  • Smiley Touch adds touchscreen follow-up questions to capture the ‘why’ behind the rating.
  • The Terminal is Battery-powered with 12+ month battery life — no power outlet or IT required.
  • Multiple mounting options: floor stand, table, wall mount, rail.
  • Ready to use in under 5 minutes, remotely managed via the reporting portal.
  • Built-in SIM card for connectivity — no Wi-Fi required.

Best for: Capturing overall experience at a physical location regardless of industry.

Smiley Sign — Intelligent Signage

Turn any wall, table, or surface into a real-time feedback point.

  • Customers tap (NFC) or scan (QR code) with their own phone.
  • Capture the ‘why’ behind the rating with optional follow-up questions.
  • Zone your locations — separate feedback for different areas within one site.
  • Deploy at scale via stickers, posters, table talkers, wobblers, Foamex board — extremely cost-effective.
  • Positive responses can redirect to your Google review page or loyalty program.
  • Managed via the same reporting portal as your kiosks.

Best for: Capturing feedback where space is limited or mass roll out of feedback is required. Great for outdoor spaces or sites that need zoning of feedback.

Smiley Digital — Website, Email and Point of Sale Hardware

Bring the smiley face experience to your digital touchpoints.

  • Embed a four-button smiley widget on any webpage — one line of code, fully branded.
  • Add a smiley to any email campaign or transactional message.
  • Add the Smiley Digital to your Self Service Point of Sale Process and optionally capture transaction parameters i.e. receipt number.
  • Optional follow-up comments with AI categorisation via Open Feedback AI.
  • Post-response redirect — send happy customers to Google Reviews; send unhappy customers to support.
  • 4–5x higher engagement than traditional email or website surveys.
  • All results in the same portal as your physical feedback — one complete picture.

Best for: Website pages, email newsletters, transactional emails (booking confirmations, invoices), online portals, knowledgebase articles, post-service communications.

Touch + Sign + Digital → One Reporting Portal → One Complete Picture

Whether your customers interact with your service at a front counter, in a park, or on your website, HappyOrNot captures every experience. All feedback flows into a single reporting portal — filterable by location, date, time, and channel. Your team gets a unified view, from any device, anywhere.

Daily, weekly, and monthly email reports are sent automatically to the right people. Regional managers see their region. Frontline managers see their location. Executives see everything. No data wrangling. No waiting. Just clear, actionable insights.

Reporting & Analytics Preview

Real-time Dashboards

See satisfaction results updating live across all your locations and channels. Spot emerging issues before they become complaints.

Set targets and benchmarks

Compare your performance against previous periods, other locations in your network, or global HappyOrNot benchmarks.

Export to PDF, Excel or PowerPoint

Share results with leadership, board, or council in seconds. Beautiful automated reports — no manual effort.

Open Feedback AI

Customers can leave a comment after pressing their smiley. HappyOrNot’s AI automatically categorises feedback by topic — so you see trends without reading every response.

Not sure which solution is right for you?

Book a free 30-minute demo and we’ll help you find the perfect fit for your organisation.