Capture Feedback Everywhere Your Customers Meet You Digitally

The HappyOrNot Smiley Digital range brings the world’s most recognised feedback experience to your website, email communications, and your own on-screen hardware — all feeding into one powerful real-time analytics portal.

Over 1 billion feedbacks collected globally via HappyOrNot Kiosks

HappyOrNot Digital Feedback Solutions

The easiest and most effective way to discover the reason behind emotions — online. The Smiley Digital range is the perfect match for your digital touchpoints, giving you a 360° view of customer satisfaction across your website, email communications, and in-location digital screens. The same iconic Smiley Face experience. The same real-time analytics portal. Deploy wherever your customers interact with you.

We have a digital solution for every need

Three ways to deploy the Smiley Digital — choose one, or combine them all for full omnichannel coverage.

Website

Captures the When, Where, What and Why of your online customer experience. Captures higher verbatim feedback, important for improvement decisions. Great for capturing feedback on checkout flows, appointment booking, service portals, and overall digital accessibility. Works on any website or mobile app that supports JavaScript.

Deploy as a persistent Embed on any page, or as a contextual Pop-up for single-use pages like eCommerce thank-you screens.

Manage everything remotely from the reporting portal.

Email

Captures feedback on every email interaction — by individual, team, or department. Turn every outbound email into a feedback opportunity. Simply add the Smiley Faces to any email signature. All a recipient needs to do is click a smiley face to give feedback — no forms, no redirects, no friction.

Own Hardware

Captures the When, Where, What, Why — on hardware you already own. Smiley Flex transforms your existing touch screens into dedicated feedback kiosks — delivering the same full interactive experience.

Quick to deploy

Real-time digital feedback has never been this fast to get up and running.

Sign Up

Train

Communicate

Deploy

Feedback accessible in real time via the HappyOrNot Analytics Portal

All feedback from every Smiley Digital solution flows directly into the HappyOrNot reporting portal — in real time. Set satisfaction targets and receive automated email reports daily, weekly, or monthly.

“Over 73% of consumers use multiple channels during their buying journey. Ensuring that your digital and physical experiences are aligned is crucial to retaining customers and growing satisfaction.”
HappyOrNot Global Research

HappyOrNot Digital Features and capabilities

Feature / Capability

Capability Website Email Own Hardware
Capture feedback via pressing a smiley face Yes Yes Yes
Capture root cause via follow-up option selection and open comments Yes Yes Yes
Ability to enter open feedback comments Yes Yes Yes
Manage the survey remotely in reporting portal Yes Yes Yes
Ability to add branding to survey screen including logo, text and colour Yes Yes Yes
Ability to customise the Thank you page text Yes Yes Yes
Create multi-day surveys (different survey question on different times or days) Yes Yes Yes
Real time feedback sent to the reporting portal Yes Yes Yes
Supports 30+ languages with selectable options Yes Yes Yes
Supports Survey Thank you page redirects based on Smiley Face selected Yes Yes Yes
Control the frequency in which the Digital is displayed to a visitor Yes Yes Yes
HappyOrNot AI Open Feedback Insights Yes Yes Yes
AI Pattern detection to identify improvement opportunities Yes Yes Yes
Minimum purchase requirement 1 Digital License 1 Digital License 5 Digital License